What is UP3?

Students in the UC Davis Coffee House

What is UP3?

Photo of students at outdoor cafe

  • Establishes and executes a comprehensive campus strategy for securing university-wide preferred business partners

  • Merges the campus services contract process with sponsorships of campus units and programs with more clearly defined marketing programs to benefit the student experience

  • Guided by an Executive Committee, which oversees the Advisory Committee and industry specific working groups

  • Ensures preferred business partners are aligned with UC Davis’ Principles of Community and mission advance of any engagement